Director, Analytics Innovation & Automation
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Skip to main contentMuch of today’s conversation about generative AI (GenAI) and the future of work swings between two extremes: existential dread or breathless optimism.
GenAI critics often focus on loss—of jobs, professional relevance, or even the qualities that make us uniquely human. AI evangelists, on the other hand, predict humans will be replaced by artificial general intelligence (AGI), overlooking the critical point that intelligence—human or machine—only matters through its impact.
Both extremes miss the real opportunity. Narrowly framing GenAI in terms of this dichotomy obscures the technology’s true potential as a catalyst for expanding human capabilities. When thoughtfully designed and implemented, GenAI can help people learn faster, think more creatively, and grow in ways that were once out of reach.
Humans are naturally designed to grow. Psychology and neuroscience show that we develop new strengths when we face challenges—and that our brains remain capable of learning and evolving throughout life. GenAI, when applied with intention, can contribute to this process, helping people stretch beyond their current capabilities.
History shows that disruption often leads to progress. The printing press sparked a literacy revolution. The internet expanded access to knowledge. GenAI could be the next leap, freeing people from repetitive tasks and enabling more strategic, creative, and meaningful work.
Psychologists Gabriella Kellerman and Martin Seligman’s PRISM framework outlines five psychological capabilities that help people thrive in change. GenAI can support the development of each:
Korn Ferry research shows that by 2030, human capital will outpace physical capital in value. GenAI can either elevate or erode that potential, depending on how leaders choose to use it.
Leaders need to ask themselves:
Ultimately, the question isn’t how smart machines will become, but how much more fully human we’re willing to let ourselves be.
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